"I've been working on this for three years on and off. And you've put into words what I've been struggling to get across for that whole time."
Today felt like a triumph for my client and me. At long last, he knew that someone else not only shared his vision but was able to retell it in just a few words. And for me it was the joy of finding that my instinct and experience were spot on. I love the feeling I get when a client sees an idea for the first time and embraces it like an old friend. Their pleasure is intoxicating.
That's just one of the reasons I do what I do.
What were we talking about? Like most of what I do it's a secret at this early stage. But I have named a new product brand, begun the positioning process and created campaign themes to promote it. Unusually I'll be working on the design of the product itself in the coming weeks. It's genuinely exciting.
Which is another reason I do what I do.