Helping good businesses explain their 'why'

I work with businesses I believe in, to help them explain why they do what they do. It helps them win business, attract like-minded people and investors by overcoming the Top Trumps Problem.

 
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Henk de Villiers Ferreira

"It’s inspirational! What you’ve done has changed the way we do business..."

Our work with Henk on the Kingsley Cafe included: Strap-line, Tone of Voice, Visual Identity, Signage, Website & Printed Material. Now we're working together on The Halfway House Inn and Margot's at Trevisker in Cornwall. Exciting times!

 

how I can help

I want to sort out my brand...

  • Tired of apologising for a tired brand?
  • Unsure where to start so you keep putting it off?
  • Not confident that your brand helps sell your business?
 

I want to engage my audiences...

  • Worried that customers don't 'get' your whole offering?
  • Struggling to recruit good people?
  • Keen to tell your story but not sure where to start?
 

I want to compete better...

  • Concerned that you don't stand out?
  • Wary that you're not making a strong business case?
  • Mixed messages confusing your customers?
 
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Jason Holt, MD Creasefield

"It was time for our brand to grow up..."

Jason was keen to build his brand rather than commission a new logo. Brand positioning was the perfect platform to get it right. Our work also included Strap-line, Visual Identity, Stationery, Information Packs, Signage, Exhibitions and Advertising.

 
 
 

Here's what I do

I help businesses connect with their audiences through...

 

Branding

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This is big, in fact it's the whole shebang. From answering the phone to making a product or delivering a service, everything you do and say builds a picture in people's minds. That picture is your brand. Taking care of how that picture builds is branding.

Positioning

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It's a key part of branding. Positioning helps organisations understand and present their value in ways that resonate with their audiences. It's the basis of all communications and even shapes the way an organisation behaves.

Design

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Design is a process, a way of thinking and doing, a way of making things work better. Because design is often visual it's tangible. It's often what people ask for, a design for a brochure or a website. With clear positioning and brand building in mind, design is powerful too.

Some businesses I've worked with

For more than 20 years I’ve worked with clients directly and through creative agencies. I have presented my work at board level for clients including:

Dyson

Ericsson
Services

Creasefield

Clarke
Willmott

Invensys

Wolters
Kluwer

Gartenart

TomTom
Work

 

Every business I've worked with has taught me something. But the most important lesson I've learned when working alongside busy internal teams is to focus and deliver value rapidly.

 

Make Contact

Let's talk about your 'why'. Explaining why you do what you do helps you engage people. It gives you the opportunity to show expertise and enthusiasm. 

Help customers choose your product. Help clients choose your service. Help employees choose your organisation. Be the business brand that people bond with.

Let's get on with it!

Fill in the form or give me a call 07806 637 587.
If email is your thing, that's fine too.

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French Creative Ltd.

Unit 18, Albion Dockside Estate,
Hanover Place,Bristol BS1 6UT