Helping good businesses explain their 'why'

If your business has a complex offering, tough competition or more than one distinct audience it can be tricky to make a compelling case. Let's get your story straight and tell it through branding, positioning & design. It'll help you win business, attract like-minded people and investors by overcoming the Top Trumps Problem.


Henk de Villiers Ferreira

"It’s inspirational! What you’ve done has changed the way we do business..."

My work with Henk on the Kingsley Cafe included: Strap-line, Tone of Voice, Visual Identity, Signage, Website & Printed Material. Now we're working together on The Halfway House Inn and Margot's at Trevisker in Cornwall. Exciting times!


three ways of working

Off the shelf modules

Choose a module that will solve a specific challenge.

  • A great way to get a quick result.
  • Modules priced from £500 ex VAT.

Bespoke service

A combination of modules tailored specifically to deliver a bigger win.

  • Perfect for businesses committed to making a difference.

Pay as you go

A project by project approach driven by a specific need.

  • Great when you simply want to get something done such as an advert, exhibition banner or brochure...

Jason Holt, MD Creasefield

"It was time for our brand to grow up..."

Jason was keen to build his brand rather than commission a new logo. Brand positioning was the perfect platform to get it right. Our work also included Strap-line, Visual Identity, Stationery, Information Packs, Signage, Exhibitions and Advertising.


What it's all about

Helping businesses connect with their audiences through...




This is big, in fact it's the whole shebang. From answering the phone to making a product or delivering a service, everything you do and say builds a picture in people's minds. That picture is your brand. Taking care of how that picture builds is branding.



It's a key part of branding. Positioning helps organisations understand and present their value in ways that resonate with their audiences. It's the basis of all communications and even shapes the way an organisation behaves.



Design is a process, a way of thinking and doing, a way of making things work better. Because design is often visual it's tangible. It's often what people ask for, a design for a brochure or a website. With clear positioning and brand building in mind, design is powerful too.

Some businesses I've worked with

For more than 20 years I’ve worked with clients directly and through creative agencies. I have presented my work at board level for clients including:










Every business I've worked with has taught me something. But the most important lesson I've learned when working alongside busy internal teams is to focus and deliver value rapidly.


Problems solved

You want to sort out your brand...

  • Tired of apologising for a tired brand?
  • Unsure where to start so you keep putting it off?
  • Not confident that your brand helps sell your business?

You want to engage your audiences...

  • Worried that customers don't 'get' your whole offering?
  • Struggling to recruit good people?
  • Keen to tell your story but not sure where to start?

You want to compete better...

  • Concerned that you don't stand out?
  • Wary that you're not making a strong business case?
  • Mixed messages confusing your customers?

Make Contact

Let's talk about your 'why'. Explaining why you do what you do helps you engage people. It gives you the opportunity to show expertise and enthusiasm. 

Help customers choose your product. Help clients choose your service. Help employees choose your organisation. Be the business brand that people bond with.

Let's get on with it!

Fill in the form or give me a call 07806 637 587.
If email is your thing, that's fine too.

Name *

French Creative Ltd.

Unit 18, Albion Dockside Estate,
Hanover Place, Bristol BS1 6UT